How Do I Get the Total Number of Reviews Monthly for My Google Business
Information technology's official: review signals are condign fifty-fifty more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are i way to assess who comes out on summit.
And while plenty of other review sites exist, Google reviews' visibility in search results is helping make Google the fastest-growing reviews platform.
Nosotros wanted to find out how local businesses are using Google My Business concern reviews, and provide you with the statistics to help y'all benchmark your business against others in your industry.
For this study, we anonymously explored the Google reviews profiles of more than 93,000 local businesses across 26 different industries in order to uncover:
If you'd like to find out more about this study, you tin can find the methodology hither. And, if yous had whatever thoughts or queries, let us know in the comments beneath.
Google Reviews Report: All Industries
We collated data across 26 industries to tell the overall story of local businesses' use of Google business reviews, looking into:
- The proportion of businesses with Google Reviews
- The average number of reviews
- The number of reviews for each local ranking position
- The boilerplate Google Reviews star rating
- The average star rating for each local ranking position
- The makeup of star ratings in each ranking position
Proportion of Businesses with Google My Business Reviews by Industry
Cardinal Findings
- Confined, restaurants, and hotels are the industries that are well-nigh probable to have Google Reviews
- On average, 74% of local businesses have at least i Google Review
- Accountants are the least likely manufacture to accept reviews on Google
Businesses in the hospitality manufacture are the most likely to exist making use of Google Reviews. Could consumers in these industries exist more used to leaving reviews for these types of businesses, or could these industries be more on top of asking for reviews?
Local stores are too highly likely to have reviews on Google, and with Google beacons becoming more commonplace, stores could see a rising average in the near futurity.
Perhaps unsurprisingly, some of the less frequented industries are slower to gain Google Reviews. Consumers rarely have the need to use a local finance business compared to how oftentimes they're likely to become to a bar or eating house, which leaves more than scope for online reviews for the latter business types.
The Boilerplate Number of Google Reviews past Manufacture
The to a higher place chart shows the boilerplate number of Google My Business reviews for each manufacture, including businesses that practise not take any reviews.
Local businesses have an average of 39 Google reviews, only, there is a significant disparity between industries.
Our 2018 Local Consumer Review Survey finds that the boilerplate consumer expects a business to accept forty reviews before trusting its star rating. Those industries with college review numbers are likely to be benefiting from their Google reviews prowess—setting expectations for all other industries to friction match these numbers.
In that location tend to be more hotels, restaurants, and bars to choose from than some other industries, so perhaps information technology'south no wonder that these industries have more reviews when appearing in the meridian 10. But, as you lot'll run across below, the industries with the nigh reviews don't necessarily take the highest overall star ratings.
What is a Google Star Rating?
The Google rating of concern pages is ranked between one and five stars. This is determined by the number of positive reviews left by previous customers. A 1-star review would signal poor service, whereas five stars would demonstrate excellence.
Industries with the Most Google My Business Reviews
- Hotels and B&Bs
- Restaurants and cafés
- Bars and pubs
- Local stores
- Auto dealerships
Industries with the Fewest Google Reviews
- Accountants and finance businesses
- Landscaping and gardening businesses
- Senior living services
- Marketing and PR services
- Construction and roofing businesses
The Average Number of Google Reviews by Local Ranking Position
The above nautical chart shows the boilerplate number of Google business reviews for each grouped local ranking position, including businesses that do not have whatsoever reviews.
Key Findings
- Local businesses who rank in the top 3 positions in Google Local have an average of 47 Google Reviews
- Businesses in positions 7-x have an average of 38 reviews (9 fewer than those taking the elevation spots)
At that place is a clear correlation shown hither betwixt college local rankings and the number of Google reviews a business has. All the same, businesses with Google Reviews are more likely to be on top of their local SEO game, so it's not enough to but say that Google reviews solitary cause loftier rankings.
In our recent Local Services Ads Click Study, we constitute that 23% of SERP clicks were influenced past visible review numbers and ratings—the majority of which come directly from Google My Business reviews. Reaching the top spots on search results means more clicks, and if this means prioritizing gathering Google reviews, and then be it!
The Average Google Star Rating past Industry
The higher up chart shows the average Google star rating for businesses in each manufacture, only including businesses with at least one review.
Central Findings
- Photographers, culling therapy businesses, and marketing services have the highest average star ratings
- Overall, local businesses accept an average of 4.42 stars on Google My Business concern
- Senior living services, car dealerships, and hotels take the lowest boilerplate star ratings
It's a positive story for Google reviews, with every industry seeing an average star rating of over four stars.
While there are of course businesses with low star ratings (more on this beneath), on the whole it seems that businesses are far more likely to have a positive rating than a negative ane.
And that's groovy to meet, since our 2019 Local Consumer Review Survey institute that simply 53% of consumers would consider using a business with less than 4 stars. With Google reviews existence so prominent in SERPs (and the local pack and Local Services Ads in detail), these are likely to be strongly influencing purchase decisions, even for those who would never think to check a review site directly.
Despite their high average number of reviews, car dealerships are among the industries with the everyman average star ratings.
Hotels and B&Bs are also notable: they have a high number of reviews on average, merely a comparatively low star rating. Some industries like these tend to concenter those with more extreme opinions, pregnant that customers go out reviews because they are very incredibly pleased or incredibly dissatisfied with the service (with little grayness surface area in between). Customers of other industries such as stores, accountants, or cleaning services may feel less inspired to get out feedback.
To find out more nigh the different industry trends, explore the interactive graphic above.
The Boilerplate Google Star Rating by Local Ranking Position
The above nautical chart shows the average Google star rating for each grouped local ranking position, only including businesses with at least one review.
The average star rating of local businesses in the acme 10 is very like beyond groupings.
Businesses that occupy positions 1 to iii in Google local rankings take an boilerplate of four.47 stars. Businesses in positions 4-vi take 4.6 stars on average, with those at the end of the superlative ten having an average of 4.45 stars.
While these are only small differences, these could exist the departure that could tip the balance for businesses wanting to show above competitors in search results. Our Local Services Ads Click Report institute that comparatively high star ratings encouraged searchers to cull one business over another. Every review counts!
Breakdown of Google Review Star Rating past Local Ranking Position
The above chart shows the proportion of businesses' average star ratings for each grouped local ranking position. The proportion of businesses without reviews is slightly different to Q1 due to some businesses actualization more than one time, as they ranked in unlike positions for different keywords.
Central Findings
- 61% of local businesses have an average star rating between 4 and 5 stars
- Only 5% of businesses accept an average star rating beneath 3 stars
- Top-ranking businesses are more probable to have a higher star rating than those ranking lower in the top ten
Every bit discussed to a higher place, average star ratings on Google tend to be high. With the vast majority of businesses achieving an average star rating betwixt four and v stars, those with a much lower overall rating are probable to stand out.
Businesses ranking in Google positions one-three are more likely to accept a high star rating than those lower in the tiptop 10—with 64% of businesses with the top star rating taking these fundamental positions.
Still, interestingly, 20% of businesses taking the peak 3 spots in Google Local don't have any Google My Concern reviews at all – further highlighting that fact that other local ranking factors remain crucial.
Those at the top are more than likely to take Google My Business concern reviews than their counterparts lower down the table. And when we remove the businesses without Google reviews from the data, this tendency remains. While this isn't the example in every manufacture, this blueprint does follow in almost cases.
Explore this in more depth in the interactive graphic to a higher place, and let united states know which manufacture trends most involvement you in the comments beneath!
Methodology
For this study, we explored bearding data for 93,845 local businesses across 26 different industries.
To do this, we identified x,334 local keywords related to common industries and used these to identify the ten elevation ranking businesses in Google Local for each search term. We and so explored these businesses' Google My Business organisation reviews profiles—including star rating and number of reviews—and reviewed these confronting their local ranking positions. In some cases, businesses may accept appeared multiple times in the data due to ranking in multiple positions, but these take been removed for non-ranking related findings.
In line with BrightLocal's audition, the dataset is based on businesses across the earth, with the majority from the The states, Canada, Australia, and the Great britain.
While nosotros did our best to include as many local industries equally possible, we focused on a set up of 26. If you'd like us to consider your industry for hereafter data-led reports, please go in touch and we'll run across what we can practice!
For more information on this written report, or for any questions yous may have about the Google Reviews Study's findings, please let us know on content@brightlocal.com.
How many Google My Businesses reviews practise businesses in your niche have? Leave a comment below to let us know how Google reviews fit into your reputation management strategy.
Source: https://www.brightlocal.com/research/google-reviews-study/
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